By this time, most Americans who follow the news–or, in the alternative, Fox– have encountered the great meat hoax. It will undoubtedly go into the history books next to those non-existent “death panels” that Republicans insisted were part of the Affordable Care Act.
In case you’ve been vacationing under a rock somewhere, here’s the short version. When President Biden announced his climate plans, a garbage story from the routinely garbage-y Daily Mail somehow conflated those plans with a 2020 research study that was totally unconnected. The study had considered various methods of combatting climate change, and identified a drastic reduction in meat consumption as good for the environment.
Many pundits, including Paul Krugman, reported on that article, and on what happened next.
Among other things [the Daily Mail] took the most extreme scenario from a University of Michigan study of how reduced meat consumption could affect greenhouse gas emissions — a study released in January 2020 that had nothing whatsoever to do with the Biden plans. The Daily Mail also used a deceptive graphic to make it seem as if this was an actual administration proposal.
American right-wing pundits and politicians then ran with it. Did they actually believe the nonsense they were spouting? Well, Kudlow’s apparent belief that beer is made with meat is arguably a point in his favor, an indication that he’s genuinely clueless rather than merely cynical.
The reference to Kudlow (I vote for clueless) was a response to his laughable assertion (on Fox, of course) that Biden would soon have Americans drinking beer made from plants. (As one wag asked, “What’s next? Fruit based orange juice?”) Twitter and Facebook users wondered what Kudlow thought beer is currently made from.
What’s clear, however, is that neither Kudlow nor other Republicans touting an imaginary war on meat saw any need to check out their story, felt any concern that their audience — Fox News viewers, Republican voters — would find the claim that Joe Biden is coming for their red meat implausible.
Krugman has an answer to the question why Republicans don’t bother to fact-check: he suggests that facts are incompatible with the GOP’s goal to define Democrats as “woke feminist vegetarians who don’t share the values of Real Americans.” He cites the right’s constant yammering about “cancel culture” and persistent demonization of Democratic women of color, along with the continual portrayal of Biden– a white male senior citizen–as nothing but a passive puppet.
Right-wing media are pushing this narrative nonstop. According to a Morning Consult poll last month, more Republicans said they’d heard “a lot” about the move to withdraw some Dr. Seuss books than said the same about Biden’s huge Covid-19 relief bill.
Talk about your alternate realities! (Along the same lines, Tucker Carlson recently told Fox viewers that they should “report” parents of children wearing masks, because making your child wear a mask equates to child abuse.)
One commenter on this blog opined that the real pandemic in this country isn’t COVID; it’s insanity. Purveyors of snark clearly agree. As a columnist for the Chicago Tribune wrote (after emphasizing that neither Biden nor his administration had suggested a plan to reduce or limit the consumption of red meat):
But because the Daily Mail, a chronically wrong British tabloid, connected the Michigan study to Biden’s climate plan, America’s right-wing media ecosystem erupted over the weekend in a perverse display of meat-rage. It was a veritable beef freak out. Baseless burger bollocks.
Fox News, the network where facts go to die, ran a graphic featuring a double cheeseburger under the titles “Up In Your Grill” and “Biden’s Climate Requirements.” The graphic’s burger-adjacent text included the lines: “CUT 90% OF RED MEAT FROM DIET”; “MAX 4 LBS PER YEAR”; and “ONE BURGER PER MONTH.”
An equally accurate graphic would read: “REINCARNATED RONALD REAGAN LOCATES AND BEFRIENDS BIG FOOT, PAIR EXPECTED TO DEFEAT COMMUNISM.”
We can laugh at Larry Kudlow’s apparent ignorance about the origin of beer and we can shake our heads over the GOP’s increasing distance from sanity, but the willingness of partisans to believe and spread utter nonsense is frightening. It’s true that a significant percentage of Americans has always been credulous–think of those who panicked listening to Orson Wells’ War of the Worlds–but we have never before had a major political party composed in large part of credulous citizens willing to believe “leaders” who routinely manufacture “red meat”–or attacks on red meat–for their consumption.
A disloyal opposition is dangerous.