Tag Archives: political strategy

The Monsters In The Closet

There’s a difference between real monsters and imaginary ones. A recent essay in Lincoln Square made that point–and the further, not-so-obvious point that expending our energies fighting fictitious ones may be less unproductive than we think.

The essay began with the author explaining that he’d gotten a little girl to sleep by pretending to overpower the monsters that–in her imagination–populated her closet. As he wrote, politics works similarly. The monsters may not be real, but they’ll control the process until someone confronts them.

Every election cycle has its own bedtime story. This last one, the 2024 showdown between Donald Trump and Kamala Harris, was no different. It was a close race, and Trump won it on the margins — those tight, swingy counties where a few thousand votes make democracy feel like a coin toss.

And once again, MAGA’s favorite bedtime story was about the monster in the closet. This time, it wasn’t immigrants or caravans or Critical Race Theory — it was transgender Americans.

Anti-transgender political ads flooded the airwaves, built on the same fear-based architecture Republicans have been refining since Nixon. Trump’s campaign made them a centerpiece, hammering the claim that trans athletes were destroying women’s sports and sneaking into bathrooms to terrorize little girls.

The Democrats didn’t waste much time and effort on pushing back, because the party’s polling suggested that relatively few Americans were swayed by these attacks. But as the author noted, Trump didn’t need very many. He didn’t even need 51%. He needed just enough voters to enable him to flip three counties.

As the author wrote, “That’s the Southern Strategy 2.0: Rebrand hate as “common sense,” then sell it as protection.”

In our digital age, lies can become immortal. As some wag has put it, a lie will go halfway around the world while truth is still putting on its pants. In the Wild West that is our current information environment, truth is increasingly irrelevant; repetition is what matters. In the 2024 election, those millions of dollars in targeted anti-trans messaging weren’t intended to move a majority — “just enough voters in just the right ZIP codes.”

The essay puts this strategy in historical context, finding its roots in Nixon’s Southern Strategy. That strategy has now evolved. As the author put it, the dog whistles have become baked into our reflexes. He quoted the strategy’s “prime mover,” Lee Atwater:

 “You start out in 1954 by saying n****, n*****, n*****,”* he said. “By 1968, you can’t say n**** — that hurts you. It backfires. So you start saying stuff like ‘forced busing,’ ‘states’ rights,’ and all that stuff, and you’re getting so abstract now that you’re talking about cutting taxes, and all these things you’re talking about are totally economic things, and the byproduct of them is that Blacks get hurt worse than whites.”*

That wasn’t a slip. It was a strategy. The racism didn’t disappear; it just learned better grammar.

If America’s current political polarization proves anything, it reminds us of the human tribal reflex to divide the world into us and them. Political strategists know that in today’s environment, the use of certain words will trigger predictable responses, and those responses aren’t reasoned — they’re conditioned. “Once fear bonds a group together, logic doesn’t even get a seat at the table.”

The essay argues that Democrats haven’t figured out how to respond to that reality, haven’t recognized that they need to confront political fears, no matter how ridiculous or imaginary those fears may seem, before they metastasize. The monster in the closet doesn’t disappear when you ignore him.

I find that argument persuasive.

What the essay doesn’t tell us, however, is just how the Democrats–and others who see the strategic use of “Othering” for what it is–are supposed to defeat it. In our current information environment, those most likely to be convinced that the monsters are real typically get their “news” from sources that confirm the existence of the monsters in the closet and the threat they pose. In order to evaluate the validity of a proposition, citizens need to hear contending perspectives–and we inhabit a world where millions of people have purposely insulated themselves against evidence that is contrary to their preferred beliefs.

There will always be some percentage of voters who feel the need for someone or something to blame for life’s disappointments, and those voters are perfect targets for the political strategists trying to convince them of the existential threat posed by the monsters in the closet.

I don’t know how we counter that, but we really need to figure it out.

Comments

Strategy And Language Matter

One of the more under-appreciated consequences of living in information “bubbles” is  lack of recognition of the realities of political communication. 

Because I write this blog, I routinely access messages from the left, right and (dwindling) center, and it has become obvious that Americans who reside in silos are simply unaware of what the people in other bubbles are hearing and thinking. They aren’t only “preaching to the choir”–they believe most of the church is singing their hymns. 

I will admit to a partial bias in that direction myself–as I read claims made by those promulgating the “Big Lie” or bizarre beliefs of QAnon adherents, I wonder how any sentient person could believe such nonsense. But then, I remind myself that an uncomfortable number of people do believe these things–and that the language we employ to communicate with their fellow-travelers matters.

In my own silo, too many people have forgotten that. Too many see arguments about strategy as lack of commitment to progressive goals. 

We saw this most recently with the disastrous “Defund the Police” slogan. No one I know disagreed with the goals of the “defund” movement, which were eminently reasonable. But people with even a moderate understanding of political strategy understood how easily that slogan could be weaponized against progressive candidates.  Purists defending the slogan by insisting that it “just needed to be explained” were incredibly naive.

If there is one thing Republicans do well, it’s demonizing and weaponizing progressive terminology. It began a long time ago, when the GOP managed to turn “liberal” into a swear word, or a synonym for communist. They have had somewhat less success with “socialist,” mostly because they accuse any government action–most recently, repairing infrastructure–as “socialism.” (Or in Marjorie Taylor Green’s case, as communism.)

That one talent–turning progressive words into weapons–can derail well-intentioned but clumsy efforts to avoid hurtful language. 

Michelle Goldberg recently wrote about one such effort to demonstrate “wokeness” via terminology.

If you follow debates over the strident style of social justice politics often derided as “wokeness,” you might have heard about a document called “Advancing Health Equity: A Guide to Language, Narrative and Concepts.” Put out by the American Medical Association and the Association of American Medical Colleges Center for Health Justice, the guide is a long list of terms and phrases that some earnest people have decided others in the medical field should avoid using, along with their preferred substitutes.

Some of these substitutions make sense; health care professionals shouldn’t be referring to people who’ve been in prison as “ex-cons.” Some are a matter of keeping up with the times, like capitalizing Black when talking about Black people. Some, however, are obnoxious and presumptuous and would impede clear communication. For example, the guide suggests replacing “vulnerable” with “oppressed,” even though they’re not synonymous: it’s not oppression that makes the elderly vulnerable to Covid.

As Goldberg points out, “Advancing Health Equity” would probably be ignored, if it didn’t “inadvertently advance the right-wing narrative that progressive newspeak is colonizing every aspect of American life.” Parts of the “diversity, equity and inclusion” movement are admittedly heavy-handed and feckless, and the rest of us keep having to answer for them.

John McWhorter, recently made much the same point in a column about the use and misuse of the term woke. McWhorter traced the emergence of the term and its original utility–and the subsequent success of reactionaries and White Nationalists in weaponizing it.

“Woke” has also followed a trajectory similar to that of the phrase “politically correct,” which carried a similar meaning by the late 1980s and early 1990s: “Politically correct,” unsurprisingly, went from describing a way of seeing the world to describing the people who saw the world that way to describing the way other people felt about the people who saw the world that way. Some in the politically correct crowd on the left had a way of treating those outside it with a certain contempt. This led to the right refashioning “politically correct” as a term of derision, regularly indicated with the tart abbreviation “P.C.” The term faded over the years, and by 2015, when the presidential candidate Donald Trump was declaring that “political correctness is just absolutely killing us as a country,” “woke” already had greater currency.

There probably wasn’t much progressives could do about “woke,” which began as a useful descriptor. But as Goldberg points out, there is a lesson here, and activists who actually want to win elections need to learn it. Language matters–and reluctance to use terminology that is a gift to the GOP isn’t evidence of a lesser commitment to the cause.

Comments

We Hang Together Or We’ll All Hang Separately

After signing the Declaration of Independence, Benjamin Franklin summed up the colonists’ situation:“We must, indeed, all hang together, or most assuredly we shall all hang separately.” Those who were intent upon positive change–in that case, separation from England–needed to stick together, or they’d get picked off one by one.

I thought about Franklin’s quote when I attended the Women’s March in Indianapolis on Saturday.

The March began with a rally, and throughout the hour or so of speeches, women–and a considerable number of men–continued to pour into the American Legion Mall. It’s a huge space, but it filled up. There were great signs (my favorites: “We, not Me” and “Haven’t we taken this ‘anyone can be President’ thing a bit too far?”). Most of the speeches were good–if some were a bit long and not entirely relevant. But the weather cooperated, the crowd was large and enthusiastic and the causes being highlighted were all important.

There was one unfortunate discordant note.

The first speech was given by two very young co-presenters representing Black Lives Matter, and they delivered a full-blown attack on the women in attendance–women who were virtually all there as allies. (They reminded me of those pastors who deliver sermons criticizing people who don’t come to church– to the people sitting in church.)

What was so distressing about their diatribe was that most of the points they were making were valid, and could have been made in a way that brought people together rather than dividing and offending them. As my son said, halfway through their very lengthy diatribe, the message should be “let’s all fight White Supremacy,” not “All you white women are White Supremacists.” (And that was before they told an overwhelmingly Democratic crowd that Hillary Clinton was corrupt, privileged and racist, and deserved to lose.)

This is the sort of counterproductive behavior that makes me worry about November.

I have been very critical of the GOP (with good reason), but honesty compels me to recognize that a portion of the Democratic party is also composed of zealots who would rather be right than win elections–who prefer assuming postures of moral superiority to the hard work of coalition-building and persuasion. If theirs are the voices that voters hear–if their tirades drown out the voices of those who are equally passionate but less strident and self-righteous–Democrats could approach November splintered and unable to catch the wave that seems to be building.

Let me make this clear: there are all kinds of injustices that Americans absolutely need to address. There is an ugly history we need to recognize, especially when it comes to the treatment of people of color–African-Americans, Native Americans, immigrants. These issues are critically important–but they will not be addressed, let alone remedied, if Republicans are still in control after the midterms.

You don’t win elections by unnecessarily alienating your friends and allies.

Democrats need to ask themselves what they want: to set themselves apart, cloaked in self-satisfied moral superiority? or to win and be in a position to make things better?

I think we should listen to Ben Franklin.

Comments