A story about the recent Santa Fe school shooting highlighted what worries me most of all about America’s future–not to mention humanity’s–and our ability to engage in fact-based, rational discussion and debate.
In the first hours after the Texas school shooting that left at least 10 dead Friday, online hoaxers moved quickly to spread a viral lie, creating fake Facebook accounts with the suspected shooter’s name and a doctored photo showing him wearing a “Hillary 2016” hat.
Several were swiftly flagged by users and deleted by the social network. But others rose rapidly in their place: Chris Sampson, a disinformation analyst for a counterterrorism think tank, saidhe could see new fakes as they were being created and filled out with false information, including images linking the suspect to the anti-fascist group Antifa.
The immediacy and reach of the disinformation about gun violence are nothing new, nor is this tactic limited to the gun debate–and that’s the problem.
Thanks to technology, we are marinating in propaganda and falsehood–weapons that are ultimately far more powerful than assault rifles.
There have always been efforts to mislead the gullible, to confirm the suspicions of cynics and the certainties of ideologues. No matter how diligently we try not to indulge in confirmation bias, most of us are susceptible to the “facts” that have been slanted in a direction we’re predisposed to accept. But we have never seen anything like the onslaught of utter fabrication that has been made possible by our new communication mediums, and the result is beginning to emerge: Americans are increasingly distrustful of all information.
We don’t know who or what to believe, so we suspend belief altogether.
When people occupy incommensurate realities, they can’t communicate with each other. The one thing Donald Trump does understand–and unfortunately, it is the only thing he appears to understand–is that lies and “alternate” facts undermine citizens’ ability to make decisions based in reality. Thus his attacks on the “fake” news media and his assertions of “achievements” that exist only in the precincts of his grandiose imagining.
The effectiveness of this technique of cultivating uncertainty was prominently displayed during the so-called “tobacco wars,” when flacks for the tobacco industry realized that a frontal attack on medical reports linking smoking to cancer were doomed, but that efforts to muddy the waters–to suggest that the “jury was still out”–could be very effective. If the attack was on the reliability of science, the public would discount it, but if the message was “scientists still aren’t sure,” people who wanted to be fair–and those who wanted to keep smoking– would withhold judgment.
That same tactic has been used–very effectively–by fossil fuel interests to undermine settled science on the reality and causes of climate change.
The problem is that people of good will–and, of course, those who are not so well-intentioned–no longer know what to believe. What is factual, and what is self-serving bullshit? And how do we tell the difference?
Unless we can address this issue–unless we can reclaim the ability to determine what is fact and what is fiction, what is credible evidence and what is “disinformation”– humanity is in a world of hurt.