The BBC recently opined that the goal of all those Russian bots and trolls isn’t to convince Americans of any particular fact or position–it’s to bombard us with so many competing versions of everything that nothing makes sense.
The observation reminded me of the old saying, “If you can’t convince them with your arguments, baffle them with your bullshit.”
CNN recently ran a story with a similar premise: the title was “Why Russian Trolls May be More Excited That the NFL is Back Than You Are.
The same Kremlin-linked group that posed as Americans on social media during the 2016 US presidential election has repeatedly exploited the controversy surrounding the NFL and players who have protested police brutality and racial injustice during the National Anthem, playing both sides in an effort to exacerbate divides in American society.
The debate is almost certainly an irresistible one for the Russians, given that it includes issues of race, patriotism, and national identity — topics the Russian trolls sought to exploit during the run-up to the election, and have continued to focus on in the two years since.
Propaganda in the age of the Internet has gotten far more sophisticated, and the goals it pursues are no longer limited to winning a particular debate or political campaign. The changes really started in earnest with Big Tobacco–the PR firms trying to head off new regulations realized that a frontal attack on the medical science showing that smoking is linked to cancer would fail, because contrary scientific studies paid for by the tobacco companies wouldn’t be seen as credible.
Instead, they hit on a tactic that has since been used to great effect by other special interests, most notably fossil fuel companies denying climate change: they claimed that the evidence was still “inconclusive” and Congress should wait for more information before acting. Encouraging confusion was far more effective than attacking the science. The tactic played into the reluctance of lawmakers to pick a side in contentious debates.
It’s even easier for the Russians, because their goal is simply to divide us. They don’t care which side “wins” a debate–their goal is to add fuel to the fire and watch it burn.
Darren Linvill, an associate professor at Clemson University who has been studying the Russian group’s behavior with his colleague Patrick Warren, explained that the trolls “don’t slant toward one side or the other in the NFL flag debate, but they do slant very steeply to both extremes,” he said.
“Kaepernick is either a hero fighting a corrupt system or a villain who has betrayed his country. It’s two very simple, divisive story lines told at the same time with the goal of dividing our country rather than adding nuance to an ongoing, important national conversation.”
The most pernicious aspect of a fragmented media environment in which partisans can “shop” for the realities they want to find is the overwhelming uncertainty that less ideological citizens experience. We no longer know which sources are credible, which advocacy groups we can trust, which “breaking news” items have been vetted and verified.
We don’t know what’s bullshit and what isn’t–and that’s paralyzing.