Those Awful Ads

A couple of years ago, my children introduced me to the phrase “first world problems.” First world problems are irritants that annoy people who are privileged to be part of the affluent “first world”–a computer glitch, a bad hair day, a spoiled dinner…The sorts of problems that millions of people around the world would love to have.

One of my “first world” problems is the idiocy–and frequency–of the political ads for Indiana Governor and Congress.

My husband and I mostly escape ads of all sorts by streaming most of our television viewing, but as older folks, we watch “Wheel of Fortune” and “Jeopardy,” which come to us via live television. Given the demographics of the audience for those shows, they are prime venues for candidates hoping to reach elderly reliable voters, and as the primary election has drawn closer, we are inundated by claims and messages that appear to be aimed at uninformed intellectual cretins.

I’ve previously posted about Jefferson Shreve’s ads for Congress. (He barely had time to catch his breath after losing the race for Indianapolis Mayor before launching this campaign. Obviously, he wants to “be someone.”) Shreve’s ads are inane, misleading and arguably racist, but by far the most offensive messages come from a congressional candidate whose name escapes me (It’s Chuck something-or-other) who says the most important issue facing Indiana is “biological men playing women’s sports” and who brags that while serving in Indiana’s legislature, he sponsored “and passed” (all by yourself, Chuck?) a bill addressing that monumental issue. He ends by pooh-poohing opponents who think “international stuff” is more important than protecting real women athletes from those he labels “biological men.”

Then there are the interminable ads for the gubernatorial nomination.

One of the six candidates for governor–Eric Doden– proclaims that he is the only one who has “a plan” to address his selected issues–but he doesn’t bother to say what those “plans” are. He also proclaims that he’s the only candidate running for governor who will explicitly make his “faith” front and center (his ads prominently feature a bible and little white church)–an excellent reason for avoiding him, in my opinion.

All of the governor candidates save one have signed on to Trump’s MAGA party, and one–Mike Braun–boasts that he’s been endorsed by Trump. (The voice-over says “and we know why.” Yes, indeed we do, and a lot of us find that disqualifying.)  At least three of them claim to be “outsiders,” a claim that runs from ludicrous to factually dubious, and raises the question “why would I vote for someone who doesn’t have the background needed to understand the job?”

James Briggs is an opinion columnist for the Indianapolis Star, and recently responded to a question about those campaign ads, and why most of them ignore issues that are specific to the state.

Carl Gottlieb: Most of the campaign for governor commercials I have seen on TV seem to be campaigning against President Biden. I didn’t know he controlled the Indiana Statehouse? Where do these clowns stand on issues relevant to Indiana?

I agree it’s annoying how candidates operate like McDonald’s franchisees, offering templated menus to local communities. But, much like in the restaurant industry, political candidates are responding to market demands

You, me and (probably) most people reading this exist in a bubble where we want to see candidates offer policy-based discussion. But it’s a pretty small bubble!

record 3 million Indiana residents, or 65% of registered voters, cast ballots in the 2020 general election. Turnout for those elections is typically below 60% — and it falls to around 25% for primary elections, which is what you’re talking about here with the GOP gubernatorial race (which is probably going to determine our next governor).

Among the people who show up and vote, most are busy living their lives. They pick up fragments of election-related information and file it away according to preexisting (and nationally oriented) understandings of politics.

Given the fact that a depressingly small number of voters can even name the current governor, Briggs points out that candidates with enough money to blanket the airwaves try to do three things:

No. 1, make people remember their names through Election Day; No. 2, link the candidate to values shared by voters; and No. 3, brand opponents as unacceptably awful and depress people who otherwise might vote for them.

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Underestimating Voters’ Intelligence?

I’ve made no secret of my opinion that Greg Ballard has been an unfortunate mayor–a nice enough guy who assumed office mostly because the incumbent ran a terrible campaign, and whose total lack of background and understanding of what the job requires has allowed him to be “managed” by insiders who’ve been making out like bandits.

He may win re-election (although I wouldn’t bet any real money on that possibility), but I have to wonder about his campaign’s decision to hit Melina Kennedy for decisions made by Bart Peterson. I’ve seen several ads now that essentially say “When she was Deputy Mayor, X happened and X was bad. She was responsible for X. Vote Ballard.”

Granted, in the Ballard Administration the current Deputy Mayor (who actually can define “urban” and “governance”) has been the prime mover of policy, but in most administrations, Deputy Mayors take their marching orders from the guy who won the election. They may be consulted–especially in matters where they have expertise–but they certainly don’t set policy.When I was in City Hall, the two Deputy Mayors disagreed with decisions made by the Mayor on several occasions. They communicated their opinions to the Mayor, and (appropriately) supported his policies publicly.

Deputy Mayors are assigned specific areas and tasked with implementing policy in those areas. If they do a poor job, it is certainly fair to criticize that performance, but trying to blame them for things their boss decided–or worse, for things that “happened” while their boss was in office, as they do in one of these commercials–is just silly.

Wouldn’t you expect that the people airing these campaign ads know that? Wouldn’t you think they’d expect voters to understand it?

Obviously, the folks doing Ballard’s ads don’t think we know that. They also don’t think we understand that tax rates–which Ballard’s ads tell us have “gone down during the Ballard Administration”–are determined by the Indiana General Assembly, and not by the Mayor, who deserves neither praise nor blame for the coincidence.

Granted, I am biased in this race, and further granted, I follow all these issues for a living and as a result, I’m probably more familiar with the way government works than most folks. But I find it difficult to believe that most voters don’t understand who calls the shots in an administration, and I find these ads offensive–not because they are negative (both candidates have run very negative ads), but because they assume that we voters are too stupid to know who does what.

Maybe they’re right. In which case, we are really in trouble.

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