An article by Jeffrey Toobin in The New Yorker references a new book on right-wing media, written by Yochai Benkler, Robert Faris, and Hal Roberts. The book–to be published next month by Oxford University Press– is titled, “Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics.”
It debunks a favorite belief of politicians and journalists. As Toobin writes,
The Washington conventional wisdom presupposes a kind of symmetry between our polarized political parties. Liberals and conservatives, it is said, live in separate bubbles, where they watch different television networks, frequent different Web sites, and absorb different realities. The implication of this view is that both sides resemble each other in their twisted views of reality. Rachel Maddow and Sean Hannity, in other words, represent two sides of the same coin.
This view is precisely wrong.
The two sides are not, in fact, equal when it comes to evaluating “news” stories, or even in how they view reality. Liberals want facts; conservatives want their biases reinforced. Liberals embrace journalism; conservatives believe propaganda. In the more measured but still emphatic words of the authors, “the right-wing media ecosystem differs categorically from the rest of the media environment,” and has been much more susceptible to “disinformation, lies and half-truths.”
This assertion sounds as if it is itself the result of propaganda–liberal propaganda, in this case. But as Toobin reports,
“Network Propaganda” is an academic work at the crossroads of law, sociology, and media studies. Benkler is a law professor at Harvard and a co-director of the university’s Berkman Klein Center for Internet and Society, where Faris and Roberts both conduct research. The book is not a work of media criticism but, rather, of data analysis—a study of millions of online stories, tweets, and Facebook-sharing data points. The authors’ conclusion is that “something very different was happening in right-wing media than in centrist, center-left and left-wing media.” Accordingly, they wrote the book “to shine a light on the right-wing media ecosystem itself as the primary culprit in sowing confusion and distrust in the broader American ecosystem.”
The book examines the way in which that right-wing “ecosystem” works. Stories frequently begin on conspiracy theory sites like Infowars; if they remained there, most people would either fail to encounter them or see them for what they are. But they “migrate” to outlets like Fox News, that claim to follow principles of objective journalism. The authors note that there simply aren’t significant sites on the left that mirror those on the right by trafficking in “chronic falsity;” furthermore, the “upstream sources” in the center and on the left do adhere to traditional journalistic standards, so they debunk rather than parrot the stories contrived by those few sites that crank out leftwing propaganda.
This lack of symmetry is why “Pizzagate”–accusing Hillary Clinton of pedophilia and of molesting children in the basement of a pizza parlor–was widely reported, while unverifiable allegations that Trump had raped a 15-year-old quickly died.
The authors’ telling conclusion, based upon their data analysis, was that Trump’s election wasn’t the result of Russia’s (admitted) interference, nor to Cambridge Analytica’s manipulation of Facebook.
Rather, it was the feedback loop of right-wing quasi-journalism that had the most impact—and that hypothesis has profound implications not only for the study of the recent past but also for predictions about the not-so-distant future.
This analysis confirms the suspicions of several of my colleagues who have “lost” their previously rational parents to Fox News.
The sixty-four thousand dollar question is: in a country committed to freedom of speech and the press, what can we do about it?